L.P.

Brief Description: Project developed for the AWS Hackathon Party Rock and Cencosud .

Role: Product Designer

Collaborator: Lorena Carrasco – UX Research

Duration: Jan 29 – Mar 11, 2024

The Challenge: The objective was to address the lack of inspirational images in the product catalogs of Easy.cl. The need arose from customer interviews in the context of home improvement projects.

Objectives: Create a generative image tool based on customer input to enhance the shopping experience and increase engagement.

User Research: Conducted interviews with customers involved in home improvement projects to identify the need for more inspirational images in the product catalogs.

Market Analysis: Analyzed existing tools and solutions to understand the gaps in providing inspirational content for home improvement shoppers.

Brainstorming: Held brainstorming sessions to generate ideas for a tool that could create inspirational images based on user input.

Sketches/Wireframes: Developed initial sketches and wireframes focusing on a user-friendly interface for selecting space, style, and color.

Low-Fidelity Prototypes: Created low-fidelity prototypes to test the concept and gather initial feedback.

Collaboration: Worked closely with the development team to ensure the design was feasible and could be implemented effectively within the hackathon timeframe.

Implementation: Used the Party Rock tool to develop and implement the generative image tool.

Performance Metrics: Aimed to increase the “add to cart” rate by providing more engaging and inspirational content.

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